Artist's Incense

Camtasia vs. Synthesia

Kaiju Fizz

Child Sexual
Abuse Prevention

Class Act Ads

TechSmith
Motion Graphics

Audiate AI Overview

Forever & Ever

FASA Social Videos

Judgment-Free Whisky

CAS Momentum Tour

Ally Bank
Integrated Campaign

Synopsis
My team embraced the challenge of creating a concept ad in an official collaboration with Google. The concept imagines lighting incense as a way to ignite the creative mind. We earned a regional Silver ADDY for the work, and it has been nominated for an Emmy through the National Academy of Television Arts & Sciences Michigan Region.Credits:
Director - David Hagerstrom
Producer - Cadie Ellis
Director of Photography - Tim Mckay
Editor - Aaron Kasuba
Gaffer - Esther Bienek
Gaffer - Charles Lutz
Audio - Clay Wasielewski

Synopsis
As a part of TechSmith's training campaign, I developed a direct comparison of Camtasia Pro to Synthesia.Credits:
Director and Editor - David Hagerstrom

The Brief
Create a product based on your 'freak' — your unique interest or trait that makes you who you are.
My Freak
I love the classic Japanese Kaiju films produced from the 1950s to the 1980s. They deliver spectacle and strong thematic messaging with limited budgets and fun craftsmanship. I also love fruit-flavored soda. They offer natural flavor but remain incredibly sweet and delicious.
The Execution
In every classic Kaiju film, monsters emerge when nature and mankind collide. Our concept links natural elements that become radically transformed by human intervention. Much like atomic anxiety turned a benign creature into an unstoppable monster, we asked: what if the same happened to fruit?The result: Kaiju Fizz. A soda mutation of natural flavors blasted with atomic-level refreshment. Each sip fizzes like radiation and crackles like a city under attack. It’s bold. It’s explosive. It’s larger-than-life.

The Brief
Save a child from sexual abuse before it happens.
The Challenge
We’ve looked at this subject the wrong way. Typical 'Stranger Danger' campaigns pull the focus away from the real danger: the community around the incident is the enabler.
The Solution
I developed the Slippery Slope campaign using posters that visually map the grooming process into four concrete, observable 'Signs.' By making boundary violations recognizable and preventable, this strategy empowers parents and bystanders to intervene early.

ATD Tech Conference Motion Graphics

Webpage Motion Graphics

Synopsis
A video highlighting the AI features in Camtasia Audiate, including AI voices, avatars, and text-based editing.Credits:
Director and Editor - David Hagerstrom

Synopsis
A wedding video that can be enjoyed Forever & Ever.

Synopsis
A high-energy promotional video introducing Dean Heidi Hennink-Kaminski and showcasing the College of Communication Arts and Sciences.

The Brief
Create a disruptive, integrated campaign that positions Ally as the brand people love to use and recommend.My Role
After the first couple of class sessions, I was quickly elected President of our 14-person-strong ad agency, Bee Creative.I assumed the role, while also making major contributions to our creative team. Those contributions include the Ally Allies concept and designs, the ideas for the different creative executions, and reviewing other creatives' work.As President, I managed and guided the 13 other students in the group. This included setting weekly deadlines, taking attendance, and assigning roles based on strengths and weaknesses.

Series Details
Translating 10 distinct worlds of academia into one cohesive story, this social series profiles 10 faculty members from across disciplines, focusing on the human impact of their work.

Synopsis
Whisky is hard to get into. There are many unspoken rules, silent judgements, and barriers people feel shouldn't be crossed. If you're looking for a judgment-free whisky, Deanston is here for you. Drink it however you would like.